The Uses of Women of Upper Egypt of Social Media as Advertising Platforms

Document Type : Original Article

Authors

1 Demonstrator Sociology Department

2 Prof. of Media Sociology Department of Sociology Faculty of Women- Ain Shams University

3 Prof. and Vice-dean Faculty of media, University of Beni Suef

4 Assistant Professor of Mass Communication Faculty of Women- Ain Shams University

Abstract

The aim of this research is to identify the women of the Upper Egyptians' use of social media as advertising platforms. This study belongs to Descriptive Researches, In the current research, the researcher relied on in-depth interviews On a sample of 30 individual women with admin groups And 30 single women consumed through Facebook groups and ads.
The study yielded the following results:-
1- admin results.
A - Most of the sample confirmed their use of Facebook due to its spread.
B- The most addicted groups prefer to use images or images and text than video.
C- Many difficulties in dealing with customers, including delivery problems.
2- Consumables field results :-
A- All sample specimans  agree to subscribe to Facebook groups and purchase from them but varied in the number of purchases.
B The picture has a priority in attracting attention among consumers.
c- Trust online comes through the talk of friends or knowledge of the addicts on the ground or through experience.

Keywords

مجلة البحث العلمي في الآداب
Volume 21, Issue 2 - Serial Number 2
Social Sciences and Humanities
January 2020
Pages 365-382

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