The relationship between social shopping theory and media campaigns case study

Interest in the social marketing due to being one of the fundamentals of social change that includes a lot of social situations that require a change in the behavior of individuals for the benefit of the community and to convince individuals to participate, and based this study on the hypothesis of "How to convince the public the idea or what wants to marketing it" and considers this study analytical and depends on the method of analysis studies and adopted a researcher in the collection of the subject of the study on the desk method statements and that the knowledge of all study requirements theoretically, the study aims to try to monitor and track the reasons for the lack of success of media campaigns, employing social marketing theory in media campaigns, provision of social marketing and interpretation theory and how benefit from them and try to answer questions such as what is social marketing? What are the stages of the evolution theory? And functions? , The study found a range of results, including that social marketing is a strategy for social change through a series of successive steps bring about behavioral change. And that it would be more effective when the participation of individuals to gain access to the best effect draws individuals who have reason to interesting topic of the campaign or are willing to Tgieroanh requires the use of sufficient number of sources materialize depends on strategies resolvability the concept of integrated marketing communications and uses a number of different strategies to bring about the desired directional effect behaviour.