Artificial intelligence technology on the Arab Women’s Organization website, “A study on the communicator".

Introduction to the Study:
Artificial intelligence is the language of the modern digital age, and in some fields it is its most advanced and widely used tool. Institutions with a mass nature in general, and media outlets in particular, resort to using these technologies to facilitate the communication process between them and their audiences
Methodological Framework:
which is what this research paper sought to achieve, which explains how to employ The Arab Women Organization for Artificial Intelligence Technology website...The research paper targeted a case study of the Arab Women Organization’s website by conducting an interview with (4 respondents who are the website’s communicators, responsible for managing the content and publishing it on the organization’s website) and evaluating it in terms of its use of artificial intelligence technology and how it contributes to the communicator’s performance of the task
Main Results of the Study:
The research paper concluded the following:
1- The Arab Women Organization website uses digital technology applications to a large extent (more than 80%), with 100% excellent implementation, from the point of view of those communicating with the website.
2- Modern digital technology techniques facilitate the work of the person contacting them by 100%, and in an excellent manner of implementation, from the point of view of those contacting the site.