Utilizing Social Media Platforms in Preserving and Disseminating Bedouin Heritage" )An Analytical Study of Some Bedouin Pages on Facebook(

Document Type : Original Article

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Sociology Department, Women's College, Ain Shams University, Cairo

Abstract

The present study aims to expose the Bedouins' interest in preserving and disseminating Bedouin heritage through the analysis of some Bedouin pages dedicated to heritage on Facebook. The study adopts the Theory of Heritage Reproduction and utilizes also the social survey methodology with its two types that includes both the comprehensive and sample surveys, as well as the descriptive and analytical approaches. Quantitative and qualitative research tools are also employed, including a survey to select the pages for study, “digital communication” and mobile phone interviews with page administrators; in addition to observation to gather basic data and general features of the selected pages and a content analysis to analyze the published materials on the pages quantitatively and qualitatively. Four Bedouin pages are chosen to represent the study population, which have been the most focused and specialized in disseminating and reviving Bedouin heritage. These include two pages, "Bedouin Life" and "The Bedouin Says," and two groups, "Scent of Ancestors" and "Bedouin and Desert Heritage."

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