A Linguistic Analysis of Social Attitudes in Selected Facebook Posts and Comments

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Abstract:
        Being the largest social app in terms of logged in users, compared to other social apps such as YouTube and Twitter, with a number of more than 2.19 billion users, Facebook is a phenomenon by itself that needs an extensive study in many areas of research such as linguistics, psychology and sociology. This paper aims at identifying some features of Egyptian digital discourse and social attitudes by making use of the Echoic Mention theory of verbal irony and the Multimodal theory to explore the role images play in Facebook posts as well as the ironic statements in some posts and comments. The data in this research are from Facebook public pages that the researcher follows. The researcher analyzes a sample of four posts and the images accompanying them as well as some comments on these posts. The results show a clear connection between echoic mention use of verbal irony and the images people use in their posts. It also sheds light on the drastic development of digital discourse.

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